I lead the product design team for flagship sports app created for adidas global, launching in 5 international markets on iOS & Android. Responsibilites included the design of the core experience, establishing collaboration and delivery principles for designers and developers and defining overall style and aesthetics. After laying the foundations during the concepting phase with flows and wireframes, we then created the complete visual designs with prototypes, a styleguide and motion specs as well.
Created at POSSIBLE
Design project for the market leading sports giant Helly Hansen. The goal was to redefine several parts of hellyhansen.com and re-establish HH as a leader in technology. After researching relevant areas and leading examples in the industry, I created base wireframes, user flows and hi-definition prototypes for several winter campaign pages. I gave solutions for sub-section navigation and campaign integrations to better serve visiting users. We employed the latest ideas in web design in order to strengthen HH as a leading player in technology.
Created at POSSIBLE
Grant Thornton is one of the largest accounting and consulting services networks. The task was to redefine the home and navigation of their global site network to establish GT as a thought leader in the industry. After iterations of hand-drawn sketches, wireframes and prototypes, we dived straight into user-testing with real clients of GT. After gathering valuable feedback from the sessions, we fine-tuned our prototypes and created the complete visual designs and guidelines for implementing the redesign.
Created at POSSIBLE London
In 2016 I worked as a dedicated UX/UI designer for Microsoft. The goal was to build a brand new information technology platform for one of Microsoft's enterprise clients, replacing their legacy system. Working with the architect & analyst teams directly on site my responsibility was the complete UX and UI design of the platform, starting from ground zero. During this UX-heavy project I gained detailed expertise in the design of large, complex enterprise systems.
Created at Microsoft × POSSIBLE
Wootocracy is the social network for products. I worked on this project at POSSIBLE's Innovation Lab creating UI designs and various visuals for Wootocracy. I also created designs and interactive prototypes for a mobile app for the platform.
Created at POSSIBLE
A selection of art and graphic design projects working for music industry ventures, international labels and bands.