I led the product design team for flagship sports app created for adidas global, launched in 5 international markets on iOS & Android. Responsibilites included the design of the core experience, establishing collaboration and delivery principles for designers and engineers and defining overall style and aesthetics. After laying down the foundations during the concepting phase with flows and wireframes, we defined the complete user journey and visual identity of the product with prototypes, a styleguide and motion specs as well.
Created at POSSIBLE
Design project for the sports brand Helly Hansen. The goal was to redefine several parts of hellyhansen.com and re-establish Helly Hansen as an innovative leader in technology. After researching the market and leading examples in the industry, I created base wireframes, user flows and hi-definition prototypes for several winter campaign pages. I gave solutions for sub-section navigation and campaign integrations to better serve visiting users and created innovative interaction solutions that challenged the status quo of retail web experiences of the time.
Created at POSSIBLE
Grant Thornton is one of the largest accounting and consulting services networks. The goal of this project was to redefine the frontpage and navigation of the global GT site network and to establish Grant Thornton as a thought leader in the industry. After iterations of hand-drawn sketches, wireframes and high-definition prototypes, we dived straight into user-testing with real clients of the company. After gathering valuable insights from the sessions, we fine-tuned our prototypes and created the complete UX & UI designs and guidelines for implementing the redesign.
Created at POSSIBLE London
In 2016 I worked as a dedicated Product Designer for Microsoft. The goal was to build a brand new information technology platform for one of Microsoft's enterprise clients, replacing their legacy system. Working with the architect & analyst teams directly on site my responsibility was the complete UX and UI design of the platform, starting from ground zero. During this UX-heavy project I gained detailed expertise in the design of large, complex enterprise systems.
Created at Microsoft × POSSIBLE
Wootocracy is the social network for products. I worked on this project at POSSIBLE's Innovation Lab creating UI designs and various visuals for Wootocracy. I also created designs and interactive prototypes for a mobile app for the platform.
Created at POSSIBLE
A selection of art direction and graphic design projects working for music industry ventures, record labels and bands.